2021 Learning Conference
June 21-23, 2021 Virtual Event

Session Description

Employer Brand in a Post-COVID World

Wednesday, June 23, 2021

9 a.m. to 10 a.m. MDT

In the past 12 months, the work world has been nothing short of surprising. From the safety of frontline workers to the social justice movement to homeschooling, workers have never been so taxed, stressed, or frustrated. And with the competition for talent heating back up, employers have no choice but to pause, listen, and change course. There’s never been a more important time to focus on the commitment you’re making to candidates and employees and how you market and brand that commitment may have a high impact on your success and your bottom line. Susan LaMotte, an employer brand leader for over two decades, will take you through what you need to know when it comes to employer brand in a post-COVID world.

Learner Outcomes:

  1. Learn how the employer/employee relationship is changing
  2. Understand the role employer brand plays in your talent acquisition success
  3. Learn three things you should be tracking and measuring right now
 

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