Speakers

Dave Pugh

Chief Experience Officer

Farm Credit East

Session:

Strategies To Enhance The Customer Experience

Biography

David H. Pugh serves as Executive Vice President and Chief Experience Officer at Farm Credit East. He provides executive leadership and oversight of Farm Credit East’s transformation office, including its digital strategy and roadmap execution. As CXO, Dave and his team are responsible for both customer and employee experiences including the impacts of digital, process and delivery implementation and use. Dave started with Farm Credit as a loan officer in the Cortland, NY, office. He served as branch manager in both the Cortland and Cobleskill New York offices before focusing on developing the Country Living program in 2005. Dave holds an AAS in Animal Science from SUNY Morrisville and a BS in Agricultural Economics from Cornell University.