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Passkey Partner, Passageways, Announces a New Brand that Strengthens OnBoard’s Position as the Global Leader in Board Management Software

Passageways, Inc., Passkey Partner and creator of OnBoard, the award-winning board management solution that simplifies board communication and collaboration, today unveiled a strategic update of the OnBoard board intelligence platform. There is a new logo, new brand identity, new website and a refreshed user experience.

“The importance of agile governance and leadership could not be more evident than in the last 12 months,” says OnBoard Chief Marketing Officer Rob Kunzler. “With this update, customers and users will experience a reimagined OnBoard identity – one that continues to simplify complicated processes and create more effective board meetings. This milestone reinforces our commitment to meet customers’ needs, help them achieve their objectives and empower their boards to thrive.”

Today’s announcement comes on the heels of record-setting growth for the Indianapolis-based company following an intense period of increased demand spurred by accelerated digital transformation due to the COVID-19 pandemic—1,000 new customers from more than 25 countries over an 18-month timeframe.

As board-led organizations faced unprecedented challenges, they also required a secure cloud-based platform to power virtual meetings. For more than 2,000 customers worldwide, OnBoard’s powerful yet simple platform (including Zoom integration) enabled safe and effective remote board meetings to ensure continuity.

According to the upcoming May release of OnBoard’s 2021 Board Effectiveness Report, more than 66% of survey respondents noted an increase in board effectiveness following the shift to remote-only meetings – and many cited board management platforms, like OnBoard, as the primary reason for this newfound effectiveness.

The recent survey, which included responses from more than 280 board executives, directors and administrators, also revealed organizations using board management software achieved more positive governance outcomes during the pandemic; were able to distribute meeting materials to board members earlier; and kept board members better prepared overall.

“The pandemic brought to light that many boards have outdated processes, divided communication and fragmented technology,” says Passageways Co-founder and Chief Executive Officer Paroon Chadha. “It’s evident that boards are looking for new tools to collaborate and communicate so they can govern more effectively and have more strategic, more productive meetings. This was clearly illustrated in 2020 as the average user time in OnBoard increased by more than 40%.”

OnBoard’s brand update rebrand follows the strategic repositioning and operational independence of Passageways’ OnSemble product in August 2020. Similarly, OnBoard now operates as an independent, market-facing brand for board management software and solutions. Passageways, Inc. now assumes a role as a silent parent company for OnBoard and OnSemble.

“The new Onboard brand and its evolved positioning supports our growing leadership in the market – illustrated by the rapid expansion, customer acquisition and support activities we’re enjoying in international markets, including Canada, the U.K., Australia, and New Zealand,” continued Kunzler. “Coupled with the complex enterprise customers we’ve partnered with in high tech, healthcare, higher education and financial services, it’s clear that OnBoard continues to demonstrate category leadership.”

To learn more about the OnBoard board intelligence platform and updated brand experience, visit onboardmeetings.com/launch.

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