Session Description

Becoming Preferred - Out-position, Out-sell, & Out-Experience the Competition

Wednesday, October 9, 2024

8:00 a.m. to 9:25 a.m.

In this popular Keynote presentation, Michael presents leading-edge strategies and tactics to give
you and your team the frameworks to out-position, out-sell, and out-experience the competition
and become the preferred provider in their marketplace.

This game-changing Keynote will teach you how to (Learner Outcomes):

1. Become the emotional favorite in the markets you serve
2. Create authentic differentiation in a crowded marketplace
3. Build relationships of trust quickly
4. Deliver ‘High Touch’ and Distinctive Value to your client base
5. Build long-term economic relationships of trust with your clients
6. Deliver a client experience that unleashes customer advocacy
7. Overcome discounting by employing the “Five Customer Values”
8. Insulate your clients from competitive erosion
9. Exceed expectations and increase your customer advocacy with “High Touch” strategies
10. “Becoming Preferred” is not just a presentation; it’s a strategic roadmap that engagesyour organization and enables you to deliver a client experience that sets you apart from
    the competition. This presentation is entertaining and informative, with real-world
    anecdotes, practical examples, and proven strategies to empower you and your team to
    achieve immediate, tangible results